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Click here and view the full 2 year program as it appears in the current catalog
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Program Courses Offered BUS-H153 Salesmanship 3 cr. Prerequisites: BUS-H251, 254. Basic principles underlying the sales process and their practical application to sales situations are studied. Economics and psychological and sociological relationships in the marketplace, as they apply to sales of industrial and consumer goods and intangibles, are examined. BUS-H251 Marketing 3 cr. This course deals with the marketing function of the firm primarily from the management standpoint. Topics include marketing strategy, new products, channels of distribution, pricing, and promotion. The function of the marketing institution in economic and social context is considered. BUS-H254 Consumer Behavior 3 cr. Consumer behavior is a continuation and amplification of basic marketing principles begun in BUS-H251. This course stresses the understanding and application of the behavioral sciences, social sciences, and economic concepts as they affect the consumer's buying decision process and the development of the total marketing mix. The major areas will be consumer decision models, market segmentation, market positioning, hypothesis testing, and decision methodologies for making decisions under uncertainty, and in the creation and implementation of a marketing plan. BUS-H260 Electronic Commerce Marketing Principles 3 cr. Develop a working knowledge of the World Wide Web as a marketing vehicle providing fast/efficient electronic commerce and the ability to manage the Internet marketing process for a small to medium-sized business enterprise. Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify/ segment customers to provide sales force attention, customer service activity, and ordering. Electronic Commerce Marketing Principles will prepare a student to intelligently apply the Marketing Mix disciplines and concepts to a company's products/services in order to effectively prepare and execute "Marketing Plans" participating in the growing "electronic commerce" segment of business. BUS-H290 Management/Marketing Cooperative Work Experience 3 cr. Prerequisites: BUS-H213 or 251, CS-H108, “C” or better. This course is designed to provide management/marketing majors with an opportunity to integrate classroom theory with practical, on-the-job training. Course is mandatory in Marketing Career Focus and elective in other options. The work experience will take place in appropriate management or marketing settings. Course consists of: 1. A two-hour Professional Development Workshop 2. A minimum 225-hour Cooperative Work Experience 3. A weekly one-hour Co-op Seminar |
